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How to Increase Sales from Your Ecommerce Store

If you own an E-commerce store and wants to increase your sales and to stay ahead in the intense competition going on over the internet, you should definitely consider following the valuable tips given in this blog post.

Invest in the Top Quality of Photographs

Making investments in the top quality of photographs is an overlooked and an underutilized aspect related to a majority of websites, particularly, in the case of small business/e-commerce websites. However, high quality of photos may either make or break your business website. Investments in the professional level of photographs give you a huge worth for the product images and various other images, which you may use on the E-commerce sites.

Survey of Online Visitors and Existing Customers

Whatever your customers and other online visitors perceive about your website matters a lot. For this, it is essential for you to undergo a survey of both website visitors and your already existing customers. This data is crucial to determine the necessary features and key design elements directed towards a massive success for the online business owners.

Promotion of Products on the Homepage

If your Ecommerce store has a large number of flagship products or possess many new products in your stock, you should make sure to highlight them on your homepage. This will allow your visitors to identify them within no time and thereby, makes your store special or valuable coming frequently.

Provide Multiple Payment and Delivery Options

Consumers nowadays consistently well informed, because of which they are frequently demanding for a user-friendly experience. In this situation, it has become very much essential for every Ecommerce store to provide a wide range of payment options, such as credit cards, debit cards, net banking, PayPal and many more rather than incorporating only one type of payment option. Along with this, you should make sure to provide customers with multiple delivery options with the aim to give a pleasant shopping experience.

Allow Login with Various Social Media Platforms

Today, social media is exploding consistently and hence, as an owner of Ecommerce store, you should make sure to boost the overall user-friendliness of your store by providing social media account sign-in and sign-up procedure. Most of the customers likely want to sign up if they get the opportunity to sign up by using their already existing Twitter, Facebook, LinkedIn and Google Plus accounts, as they help in saving the valuable time.

Make the Site Mobile Friendly

A majority of mobile traffic leads to approximately 30 percent of total visits for any average website. Because of this, creation of a responsive and a mobile friendly website or an entirely separate mobile website is of huge significance to achieve the highest possible conversion rate on the mobile device.

Make Sure to Post on Social Media Regularly

Posting on social media platforms regularly is very much essential for every Ecommerce store. Reason for this is that social media is growing consistently to become a major part of the entire internet marketing industry directed towards a huge amount of online traffic to the website. Moreover, social media platforms provide significant benefits to Ecommerce stores, which include a valuable source/medium to converse directly with customers and to provide credibility i.e. highest possible social recognition.

Encourage Your Customers to Write Positive Reviews

Reviews constitute a critical part of almost every Ecommerce store. In fact, a large number of online shoppers will not opt to make purchases until and unless they see reviews from the experienced users.

Thus, in this case, you should make the task of review writing easy for your customers, while at the same time, continuously encourage your customers to give positive reviews, so that you get reviews for your offered products in a ball-rolling manner. Along with this, you should add reviews on your every product list page if possible, so that your potential customers should be able to find reviews easily.

Accuracy in Search and Site User Friendliness

Robust search feature is an important feature used by a large number of customers, particularly, if any Ecommerce store has a large number of products. There are different extensions or modules to different shopping cart platforms, which allow the addition of a highly robust function to any standard search feature related to different types of shopping cart platforms.

Hence, in this situation, you have to test the required search feature to make sure to get good results according to the expectations of your customers. Other than this, you should discuss with your web developer or find ways to bring robust feature in the search to work consistently with the way, by which you want the search feature function.

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3 Interesting ways to Boost your Sales Rank in Amazon

Today, almost every individual or their family members purchases something from Amazon or most of the individuals know someone, who usually place their orders via Amazon. Hence, as a seller, you will get a wide scope to sell your products with the help of a leading Amazon marketplace. However, for this, you should use your smart yet strategic thinking to fulfill your objective and increase your sales ranks in the Amazon. Here, experts have mentioned about 3 interesting ways to boost the sales rank in the aforementioned marketplace.

  1. Proper Usage of Keywords

Location and usage of the keywords are very much essential to get good ranks in the Amazon marketplace. Keywords constitute a prime way, which shoppers find them at your business page and is similar to the way, in which they search for different things on Google.

Things to Remember

  • You should use words rather than using phrases to get large numbers of hits
  • Save the title for the title of your products and your search keywords should be efficient
  • Make sure to use keywords on your own, so that Amazon does not accuse to for infringing on the intellectual property
  1. Gain Knowledge of Amazon Algorithms Seriously

Algorithms created by Amazon Group provide simple and easy choices while resolving equations and completely deal with the guesswork associated with the procedure. These may range from simple fortune tellers to what exactly the Amazon uses and mutates itself based on both the country and the category. Hence, in this case, a seller should stay aware of the following and take the necessary actions-

Price

Sellers should shuffle their sales price tags in upward or downward direction within a period of 6 weeks to maintain their listings in fresh.

Availability

Amazon sellers should make sure to mention and even change the number of a specific product left in their stocks in their respective product pages. This will help buyers to know whether you are pricing the products for sale or pricing it according to the highlighted market standards.

Selection

Users often perceive that they are aware of what other people usually search but they do not because Amazon maintains this tidbit very closely.

Sales History

Individual sellers should make sure to have a strong sales history and thereby, should retain their ranks on the Amazon marketplace.

  1. Price Optimization

Price optimization has a prime role to sell your product offers and increase the standard of your sales history. This method involves the usage of a detailed mathematical analysis to know the way, in which customers give responses to different prices for the company products as well as services with the help of various channels. The main role of this technique is to determine the price, which company applies to meet its goals in the best way as possible, such as boosting their operational profit. Data in this case are inventories, operational costs and historic sales as well as prices.

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5 Essential Strategies to Make Online Selling Easier

Today, almost every individual irrespective of their age, gender and profession often opt to buy varieties of products via online sites prevailing over the internet. This gives a wide scope to every online business owner to boost its business and earn a huge amount of profit. However, to achieve a high volume of sales online is not a piece of cake. Instead, every website owner has to put many efforts and formulate effective strategies to make the process of online selling simple and easy. Hence, by this article, you will get information about 5 essential strategies to make the entire process of online selling simple and easy.

Acknowledge about Integral Selling for Your Business

In the first step, every business owner should make sure to provide a detailed information to the potential buyers about what it offers. You may do this only if you know the process, with the help of which you may educate about it and receive money for showing your huge level of expertise.

Use the Technique of Promotional Emails Strategically

Secondly, as an owner of any online business, it is very much essential for you to apply the technique related to promotional emails in a strategic manner. This means, you should send 2 to 3 promotional emails in a month to both new and already existing customers. This will let them stay interested towards your product offerings and at the same time, never make them fatigue with your large numbers of emails.

Marketing Materials should Intend to Explain the Buying Process to Prospects

You should arrange your online marketing and promotional materials in such a way that intends to explain your prospects the exact buying procedure. If you are providing explanations about your offered products, you should make sure to keep the buy now button in readily apparent on the sales page. On the other side, if you sell any service, you should provide several options to your target market to set up contact with you for buying your offered services with the help of instant messages, voice mails and emails.

Include the Law of Attraction via Sharing of Knowledge

Sharing your valuable knowledge as well as expertise with the respective target market constitutes the most effective way to sell the products/services or to boost the business and earn profits.

In fact, the selling of products with the intention to help prospects in resolving their problems and problem-resolving types of enthusiasm acts as the sound attraction mechanism for large numbers of new clients. In simple words, you should make your enthusiasm towards resolving problems as an effective mechanism to get many new clients and thereby, create a huge customer base.

Display the Prices

Most of the service business owners do not list their prices or fee structure at any place on their promotional/marketing materials. However, experts believe that an individual business owner should always remain open as well as transparent with the pricing details t gain the trust of both prospects and existing customers.

Therefore, with the application of right strategies, one can expect to boost online sales and receive highest possible profit.

By editor

Amazon’s New Refund Policy- Worry Point for Sellers!

 

Most of the Amazon sellers are now protesting vigorously the latest returns policy introduced by Amazon Group, as it will ease the procedure of sending back various items even at the expense of merchants for consumers. This week, the Amazon Group emailed to inform marketplace sellers involved in the shipping of their products from the garage, home or any warehouse that starting from October 2 2017, items will become automatically authorized for the return.

This implies that any buyer now no longer requires approaching the seller prior to sending/returning any item back, while the merchant will not get any scope to communicate for convincing the customer. For instance, if any consumer returns his purchased phone or any other electronic item because of difficulty in its usage, the seller will no longer be able to help him for it. Instead, the Amazon policy will force the seller to pay refunds of the respective electronic device.

The Email mentioned that customers may now be able to get a printed document of the prepaid return and shipping label with the help of online return center within a less possible span of time. In addition, Amazon declared that it will introduce return fewer refunds. This feature allows sellers to give refunds without taking back the purchased item, which may involve huge expenses in the shipment process or involve difficulty associated with its reselling process.

Hence, a third-party seller highlighted the email and opined that the newly introduced policies of Amazon will cause a big harm to various small business ventures, as they meet their own orders. Online forums further highlight many angry sellers. By discussing the topic related to return fewer refunds, a merchant opined, “The new policy will allow our customers in another way to get various things from us at free of cost. We cannot consider this as a joke.”

Another comment highlighted, “Amazon is assuming that a buyer should never give any false reason related to returning the product to escape from making any payment for it.” Few of the sellers even mentioned in various online forums that Amazon Group is allowing exemptions to specific numbers of items from the automated return procedure. Amazon, on the other side, confirmed that sellers will receive exemptions only in case of excluding only specific inventories and they will have the return less service on an optional basis.

Amazon stated in its e-mail, “Our latest features will help sellers to reduce their costs and time related to returns of products and at the same time, to provide customers with the efficient and the easiest return experience. In addition, our rules will be applicable only to various in-policy returns and we will disrupt the notion about its charges equal to premium for returning labels.”

The newly introduced changes in the policy will direct various sellers, who often opt to fulfill orders of their customers on their own rather than with the help of Amazon. Therefore, Amazon online shopping site is putting its best possible effort to give same shopping experience to every individual irrespective of whether he buys any product from the Amazon or with the help of any third-party merchant.

 

By editor

Top 5 reasons to start an Ecommerce Business

Whether you are a business investor or a Bootstrapper associated with setting up of your new business venture, you should definitely consider the excellent field to enter i.e. Ecommerce. Even if you are a newbie to the online business, you will find tons of valuable resources and necessary tools as laying out for you. Only you require sound work ethics and a strong desire to achieve success. Here, we will highlight five strong reasons to justify the start of an Ecommerce Business.

  • Ecommerce Across the World may Grow to 25% Approximately

A majority of research analysts associated with the online marketing sector has predicted rapid growth in the field of Ecommerce across the world by the year 2018. This time, the number reached to about 1.6 trillion dollars, while it will go approximately to 2.5 trillion dollars by the end of 2018. If you consider the data of the United States only, growth in the field of Ecommerce has ranged from 11.6percent to 16.5percent during the years 2013 and 2018.

However, when you go for selection of a particular business model, you should essentially examine the available trends to move or enter in the growing markets whenever you feel it as possible. Statistics highlighted the notion about Ecommerce as a perfect choice for all entrepreneurs willing to set up a new company or other individuals, interested in expansion and diversification.

  • Elimination of Multiple Storefronts to Get Worldwide Visibility

If you look after the condition of any brick and mortar type of business, you will find that location is of utmost importance there, as it creates a big difference based on both sales and visibility. However, in the case of Ecommerce, you may easily set up your storefront at the domain name of your own and sell the products internationally. In this case, you do not require setting up of more than one storefront to get visibility and recognition of your business across the world.

Moreover, you will find far-reaching implications associated with starting an online business. ‘Pop-up shops’ trend is now consistently increasing, as a few merchants are now meeting their customers personally a bit more than a card reader, a tablet and few sample products in their hands. In this way, proactive Ecommerce merchants are consistently getting opportunities to create awareness about their online businesses at many parks, high visibility corners in a street and parks that too without any violation of laws.

  • Easy Availability of SEO Tools and Other Valuable Resources

Whether you look for selling platforms, SEO tools and marketing automation, you will find every online business owner or webmaster is easily getting up and running at the very affordable rate. Despite the product constitutes a challenging aspect to set up in the area; passionate webmasters may easily find out their specific lines of products and thereby, walk easily by following the process of creating strong relationships with product sources and distributors.

  • Approximately 80% Web Population Made Online Purchases

The scenario of online shopping has revealed that now about 80 percent of the total web population opt to make online purchases. Key to get success in the Ecommerce business owner is to set up credibility and trust with customers and a large number of leads. Starting from development of an appealing and an easily navigable website to up to creation of quality contents to allow your customers to know about you, there are different aspects, which help in gaining trust of your customers. Furthermore, when a webmaster commits to bring consistent improvement and that too in timely fashion, he will obviously get many loyal followers.

  • Scope to Get More Sales Online

Online platform gives relatively more scope to owners of any business to achieve sales. For instance, owners may use an effective way of content marketing to sell their product offers down the line. For this, one can hire professional content writers capable of creating value-adding pieces of contents and relevant ones for readers and capture them as subscribers. In this way, online websites may aware potential customers and even regular ones about their special promos, discounts, sales and various others.

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How to Increase Sales from Your Ecommerce Store
3 Interesting ways to Boost your Sales Rank in Amazon
5 Essential Strategies to Make Online Selling Easier
Amazon’s New Refund Policy- Worry Point for Sellers!
Top 5 reasons to start an Ecommerce Business