Cliff TechnologiesCliff Technologies

By editor

Top 5 reasons to start an Ecommerce Business

Whether you are a business investor or a Bootstrapper associated with setting up of your new business venture, you should definitely consider the excellent field to enter i.e. Ecommerce. Even if you are a newbie to the online business, you will find tons of valuable resources and necessary tools as laying out for you. Only you require sound work ethics and a strong desire to achieve success. Here, we will highlight five strong reasons to justify the start of an Ecommerce Business.

  • Ecommerce Across the World may Grow to 25% Approximately

A majority of research analysts associated with the online marketing sector has predicted rapid growth in the field of Ecommerce across the world by the year 2018. This time, the number reached to about 1.6 trillion dollars, while it will go approximately to 2.5 trillion dollars by the end of 2018. If you consider the data of the United States only, growth in the field of Ecommerce has ranged from 11.6percent to 16.5percent during the years 2013 and 2018.

However, when you go for selection of a particular business model, you should essentially examine the available trends to move or enter in the growing markets whenever you feel it as possible. Statistics highlighted the notion about Ecommerce as a perfect choice for all entrepreneurs willing to set up a new company or other individuals, interested in expansion and diversification.

  • Elimination of Multiple Storefronts to Get Worldwide Visibility

If you look after the condition of any brick and mortar type of business, you will find that location is of utmost importance there, as it creates a big difference based on both sales and visibility. However, in the case of Ecommerce, you may easily set up your storefront at the domain name of your own and sell the products internationally. In this case, you do not require setting up of more than one storefront to get visibility and recognition of your business across the world.

Moreover, you will find far-reaching implications associated with starting an online business. ‘Pop-up shops’ trend is now consistently increasing, as a few merchants are now meeting their customers personally a bit more than a card reader, a tablet and few sample products in their hands. In this way, proactive Ecommerce merchants are consistently getting opportunities to create awareness about their online businesses at many parks, high visibility corners in a street and parks that too without any violation of laws.

  • Easy Availability of SEO Tools and Other Valuable Resources

Whether you look for selling platforms, SEO tools and marketing automation, you will find every online business owner or webmaster is easily getting up and running at the very affordable rate. Despite the product constitutes a challenging aspect to set up in the area; passionate webmasters may easily find out their specific lines of products and thereby, walk easily by following the process of creating strong relationships with product sources and distributors.

  • Approximately 80% Web Population Made Online Purchases

The scenario of online shopping has revealed that now about 80 percent of the total web population opt to make online purchases. Key to get success in the Ecommerce business owner is to set up credibility and trust with customers and a large number of leads. Starting from development of an appealing and an easily navigable website to up to creation of quality contents to allow your customers to know about you, there are different aspects, which help in gaining trust of your customers. Furthermore, when a webmaster commits to bring consistent improvement and that too in timely fashion, he will obviously get many loyal followers.

  • Scope to Get More Sales Online

Online platform gives relatively more scope to owners of any business to achieve sales. For instance, owners may use an effective way of content marketing to sell their product offers down the line. For this, one can hire professional content writers capable of creating value-adding pieces of contents and relevant ones for readers and capture them as subscribers. In this way, online websites may aware potential customers and even regular ones about their special promos, discounts, sales and various others.

By editor

What the Marketplace Fairness Act Means for Ecommerce Merchants

 

Majority of individuals associated with Ecommerce Business have heard about the new terminology of MFA, the acronym for Marketplace Fairness Act or the Internet Sales Tax Act. MFA implies the latest bill passed in United States Senate and will come in front of the United States Representatives’ House very soon.

If the house passed this act, MFA will mandate every ecommerce retailer involved in selling more than 1 million dollar yearly in states, where they do not possess physical presence to collect related sales tax and make payment of taxes to each of the customers’ state and localized government.

How Ecommerce Stores should Prepare for MFA

Influence of MFA on Ecommerce stores depend primarily on the final state of the filed legislation. It may be phase with time and there may involve applicable revenue thresholds on annual basis. Businesses willing to stay prepared to look for affordable software solutions capable of handling sales tax compliances.

Find Out a Fully Automated Solution

Ecommerce businesses should take steps to find out a completely automated solution capable of handling each faucet associated with collection of online sales and procedure involved in remittance of tax. In fact, the software should be able to file necessary returns along with calculating taxes. You should never be lulled to think about your compliance merely because you calculate taxes. Secondly, you should concern about another important thing i.e. filing of returns. Here, focus of the state should be on file return and remitting of payment rather than the one calculated in the shopping cart.

Integrate the Solution with Accounting Software and Shopping Cart

Next, Ecommerce sites should look for a particular solution that can integrate with the already existing accounting software and shopping cart with the objective of streamlining transactions and keeping necessary records. You should never choose for any solution that fails to differentiate among various tax rates applicable to different types of products prevailing in the market.

Certification from Revenue Department of States

Next, you should make sure that your chosen solution has obtained certification from the revenue department of the state. In this way, you will make sure that state auditors are of comfortable that you are maintaining accuracy in your rates and following the mentioned rules strictly rather than merely relying on the spoken words of a salesperson.

Solution should calculate plus File Returns in Each State

You should make sure that your chosen solution should calculate as well as file returns in each state. If you find that your software is able to handle returns only in few states and/or local tax authorities, you have to file it in other states on your own. Generating as well as filing any tax return involves good knowledge of the subject matter and proper expertise, which one can expect to get from a good solution provider.

Solution should Maintain Audit Trail

Lastly, you have to make sure that your chosen solution to deal with MFA should maintain a particular audit trail and at the same time, should address issues and questions of a particular state.

By editor

How to Build, Launch And Grow a Profitable Online Store

 

Creation, launch and exploration of any online/ecommerce business involves both smart and hard work of individuals. Starting from the initial phase to up to end, it requires many crucial steps and important decisions to take together that too at right time. Indeed, based on aforementioned sentences, building and maintenance of any ecommerce website is obviously a daunting task for newbie of the industry. However, positive thing is that experts have mentioned here few excellent ways in logical order to guide fresher candidates with ways to do research work, build and launch website as well as expect to grow a profitable online store.

Finding a Product to Sell

First step associated with building an online store involves decision about the type or purpose of the product to sell over the internet. Your decision may base on selection of any rarely available online product, the one available in relatively less quantity but has huge demand in the market or go for few of the antique items. Even you may opt to sell few of the easily available products in bulk quantity with lowest possible margin with the objective to receive excellent response and massive profit via online business.

Evaluation of an Idea

After you come up with a good idea about the product to launch, you should do some research work to evaluate your idea or formulate plans associated with its marketing and promotion methods.

Research Work and Preparation to Market the Product

In this step, you have to evaluate various potentials and key sources associated with your product suppliers. In fact, experts consider this the right time for writing any business plan for successful e-commerce business. Business plan acts as a road map to convert your idea into reality and it is crucial to determine webmaster to move ahead in the best possible way in his respective industry.

Ecommerce Business Registration

With a sound business plan, you should consider for registration of your online business.

Logo and Website Designs/Developments

After you register a specific domain name, you have to create your brand logo to define the product offers and thereby, let you derive good value from it. Simultaneously, you have to consider about designing your website in highly interactive manner by keeping in mind about responsiveness and mobility. At the same time, any ecommerce website owner seeking towards huge online presence and long-term success should consider about efficient website development, which should compulsorily include creation of product contents, catalog designs, sound product management, presence on social media and similar others.

Focus on SEO

Online business owners should put efforts to understand the behavior of search engines in well manner and optimize it based on keywords and necessary search engine tags. In this way, you will be able to get strong position on different search engines and let your potential customers to find your offerings in hassle-free way.

Digital Media

Last, but not the least, you should focus on digital media promotion based on few prominent promotional services with the help of blogging, video promotion, interactive forums and targeting of paid advertisements with the help of Facebook and Google Adwords to obtain direct traffic. In simple words, you should cover each of the important sections, which include Pinterest, Facebook, LinkedIn, Twitter, Google plus and YouTube.

By editor

Customers Respond Better to Inbound Marketing

Inbound marketing works better because you are pitching to a person who expressed some sort of interest in your product. Before explaining this, let’s see why PPC is added under ‘inbound’ while some marketers argue that PPC is an outbound marketing method.

Therefore, we consider PPC inbound marketing:

 PPC – PPC stands for ‘Pay Per Click.’  PPC strategies and SEO techniques are essentially the same, but with a twist. With both SEO and PPC, you are trying to attract your customers through targeted keywords, but SEO keywords are used in social media write-ups, blog posts, video descriptions, image alt tags and Meta descriptions.

Eventually, the targeted keywords in the content are picked by search engines, in as much as the content is of high quality, informative and originally written. A snippet of your website page containing Meta descriptions and Meta title will be shown in search results.

The only difference with a PPC campaign is the fact that you pay per keyword to achieve the same results instead of optimizing your web page and waiting for the results to occur naturally. PPC is much faster where SEO can be a span of few months or years. Simply put, paying doesn’t make a PPC campaign an outbound marketing strategy. It is still an inbound marketing strategy but marketers should remember that paying for a keyword doesn’t mean that it is easy to convince their customers. The customer should be treated with respect and must be served with top-notch information.

Now we will see how inbound marketing is a lot better than outbound marketing for most marketers.

Selling What the Customers Want –

Inbound marketing sells a product to those that are looking for it.Sensitivity toothpaste is a good example: only a minority of people have teeth sensitivity. However, with a TV commercial, the marketer is trying to find the needle in a haystack. He calls for a massive campaign that costs millions of dollars in the hope that potential customers will find his toothpaste and the sales will surpass the marketing costs. 

Inbound marketing on the other hand sells the same product to those that already shown an interest in it. For example, they reach your website by searching for “buy sensitivity toothpaste online USA” or through a search term similar. Now you have only a simple challenge: just convince the visitor that you sell the best toothpaste, which is a lot easier. You Are Not Overwhelming – People ‘hate’ advertisements. This is since most ads are not related to customer interests. Outbound marketing is trying to tackle this problem ever since, but they are nowhere close to being interesting. While an interesting ad may come up every occasionally, what we see more often are spam control software, ad blockers and people who record their shows so that they can fast forward ads. With inbound marketing is an informational conversation, not an ad.

By editor

5 Digital Marketing Excellent opportunities that will make you increase Sales

Digital Marketing is not a trend anymore. Nowadays, Internet is a promising business field and it doesn’t look at sectors. It is strictly necessary to offer your customers a digital experience. Marketing online comprises different sectors that must be exploited according to the needs of your company and your clients. Each area allows a unique communication with specific characteristics that permit you to gain and retain clients. 
 
Let’s check it out some digital marketing options that you can use to improve sales!
 
1. Updated Website
The website of your company is the main entrance door which usually the first virtual contact a costumer might have with your company and whenever they have doubts, the website is used to find the answers. The website should transmit confidence and credibility. Therefore, it is crucial to show the businesses that your company works in, services/products offered and contact details.
 
Nowadays, Smartphones and Tablets play an important role when it comes to Internet Access Devices. It is extremely important to have a responsive layout. This way you will make sure that your services can be seen by anyone, anywhere.
 
2. Social Networks
The benefits of being in the different social networks are unlimited. More than receiving promotions, people want to “feel” a different experience with your brand and the social networks are the perfect channel for this.
Facebook– In Facebook for example, the idea is to create a Fan Page, so you can be in touch with your clients in a relaxed way. There is also the possibility of investing in sponsored ads, broadening your range of action and reaching a specific audience. Facebook is the biggest social network with many users, which can become an excellent investment option for your company.
Twitter– Twitter holds a completely different dynamic. It allows you to post news with a maximum of 140 characters. It is used to spread fast and short news and therefore, used more often than Facebook. There are other options such as LinkedIn, Instagram, Pinterest, and Google+.  All of them have different characteristics and this broadens the type of communications you can have with your customers.
 
3. Marketing Campaigns through Emails
The Email is still one of the main ways of contact, personal and professionally speaking. If you follow correctly, it can have a high return. One of its unique characteristics is the permission that you ask to send different types of content and this makes it more personal than other communication channels. You will only send emails to people that are interested in the content you are sharing and in the services of your company. 
 
4. AdWords
AdWords consists in the creation of paid ads for the different browsers, based on certain keywords. This option allows you to create ads right below Google’s search bar and on its right bar as well. If your company is willing to pay for the clicks of the clients, your company can easily reach the first position of the ads.  SEM (Search Engine Marketing) helps your company, through ads, to obtain the specific audience that is searching for a respective service/product. Your ads will only be available when a person is searching for a keyword, word that should make part of the businesses of your company.
 
5. Start SEOing (Search Engine Optimization)
To reach the best positions in the browsers it is necessary to invest in SEO. The free part: use relevant keywords in your website that describe your services and company. There are other criteria that influence the position such as stability of the website, hard bounces, and others. This is a hard and continuous work. Don’t think you will get results right away. 
 
Time, Dedication, and Planning! These are the keywords when it comes to Digital Marketing.
Are you ready to compete in the online world?
1 2 3
Top 5 reasons to start an Ecommerce Business
What the Marketplace Fairness Act Means for Ecommerce Merchants
How to Build, Launch And Grow a Profitable Online Store
Customers Respond Better to Inbound Marketing
5 Digital Marketing Excellent opportunities that will make you increase Sales