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Tips For Formatting Your Online eCommerce Store

Interest in eCommerce stores is at an all time high. Millions of consumers now buy a great deal of their purchases online, so there has never been a better time to start selling on the web. Building an eCommerce store is not that complex technically, but it does involve a good deal of work and configuration. One reason why people struggle with eCommerce is because they struggle under the workload of getting everything set up and in this struggle they loose sight of the things that would make them commercially successful. They end up with a working eCommerce store, but one that is not very good at converting visitors into sales. For this reason, they don’t get a very good commercial return. Here are some tips that can help you avoid some of the pitfalls that affect poor converting online stores.

When formatting your product page, make sure that a buyer can see everything they need to know about the product in one place. The more that you make a visitor seek out buying information, the more you are making them postpone their buying impulse and the greater the probability that they click away from your buy now button.

Allow your buyers to make comparisons. Present them with color variations or with “people who bought this product also bought these” options. If the original product is not an exact match for what they are looking for, the additional options may be a closer fit. If the original product is just right for the buyer, the extra options will act to convince the buyer that they are making the right choice.

Add up-sell options to your cart. Draw buyers in with great offers and then up-sell to your more profitable products. This means that you have to plan your product range with an up-sell in mind. You also need to have a persuasive and well presented reason why someone should take up the offer at the price you are offering.

Offer as many photos as possible of the product. Depending on the complexity of the product, you should have at least two photos and in some cases more than five. The photos should cover all the angles that they product can be viewed from and they should be viewable in a larger format if needed. This is one aspect of your store that you should test with genuine potential buyers to make sure that you are presenting your product well. eCommerce stores are a visual sell and so this is the key to attracting customers. The photography and imagery draws them in and the copy clinches the deal.

Keep SEO in mind. While a product page needs to be compact so that the customer gets only the information that they need and it contains a lot of images, SEO can still be an important element in the success of your store. So make sure that your URLs are search engine friendly, pay attention to your internal linking structure and include as many keyword rich alt and title tags as you can on the page. If none of this makes any sense to you, then you should be talking to a search marketing expert who knows how to work with eCommerce stores

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

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5 Important Features in an Online ECommerce System

Online eCommerce systems are easily available on the internet for example Prestashop, Magento, osCommerce, Zen Cart and etc. With so many different systems, we really need to know which system to use and which one will matches our types of business best. This article aims to provide you five important features of the eCommerce systems so that you can decide for yourself which system suits your online business best.

Catalog Management

Catalog management is an important aspect of an eCommerce solution. It manages all your products under one roof, ideally it should come with batch import and export functions, and this is an important feature when you have many products to be uploaded onto the website. This feature can help you reduce valuable time by doing a mass upload/download of products onto your server. Imagine how much time can be wasted if you need to upload 3000 products onto your server manually. The catalog should also allow you to manage the prices of your products easily. It should also come with a scheduler to allow you to schedule the prices of your products automatically. When browsing your catalog, the system should also come with a filter and built-in search facility that can help you locate your products easily.

Marketing and Promotions Tools

Marketing and promotion is very important for you eCommerce website. A successful eCommerce store needs occasional online promotions and marketing campaigns to keep your visitors coming back and make that important purchase. Make sure your eCommerce system allows you to create and manage discount coupons, create and manage pricing rules for members and non-members. Powerful tools to allow you to upsell and cross sell your products. These tools are essential for your site to retain customers.

Shipping and Delivery Features

Depending on the type of products you sell on your online store, a well-designed shipping and delivery module is important for your eCommerce site. The delivery/shipping module is the most important feature for the end customers. The system needs to allow your visitors to select the types of delivery options for his/her order, the system also need to auto calculate for the visitor the shipping charges. On top of these, it is also important for you to know what are the international carriers supported and how easy if it for you to integrate the carriers into your system. For example DHL and FedEx provides real-time shipping rates, you need to know how you are able to integrate to them into your eCommerce system.

Payment Modules

Similar to shipping and delivery, the payment module is the one of the most important feature in an eCommerce system. Getting paid is the ultimate aim of most eCommerce site selling products and subscriptions. Your eCommerce system needs to support the major payment gateways and systems available. E.g. PayPal, Wordplay and 2 Checkout. Your eCommerce site visitors should also be given the freedom to choose from a list of different payment options as different payment systems are popular in different regions
in the internet.

Search Engine Optimization

The last important feature of my list is the Search Engine Optimization (SEO) feature in the eCommerce system. SEO is very important in all eCommerce sites, your products and services need to be crawled and indexed by search engines. Without SEO, nobody can find the products they want on the internet, and your site cannot find her customers. Unless you are able to market your eCommerce site’s products to the world by other means, otherwise no one will be able to find your products. To be search engine optimized, your eCommerce system needs to generate for you search engine friendly (SEF) urls, they should also help you generate sitemaps automatically to allow you to submit your site to the search engines. They should also provide you the feature to input the meta-information of you products easily on the admin panel of the eCommerce system.

By knowing your online business well, you should be able to decide for yourself which eCommerce system is best for your business. These important features in the eCommerce system will help you manage and operate your eCommerce site efficiently, without these important features, you can find yourself wasting a lot of unnecessary time and effort managing your eCommerce store. If you still cannot decide which system is best for your business needs, you should always consult an expert in developing and customizing eCommerce systems, these guys can provide you the best solution for you and make sure that you time will not be wasted on managing your site but to be used on make more sales on the eCommerce industry.

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Why Ecommerce or E-business?

While some use e-commerce and e-business interchangeably, they are distinct concepts. In e-commerce, information and communications technology is used in inter-business or inter-organizational transactions and in business-to-consumer .

Cliff Technologies running an online business which requires many of the same skills you need to manage a physical store. Cliff  technologies have proven that they can sell anything online, from clothes and computers to fresh groceries and frozen foods. Before you take that leap, you should plan how you want to present your business and what type of services you want to offer visitors to your website.

Ecommerce sites fail when owners don’t have a vision for what they want out of them. Cliff provides  work which buyer to help determine the right plan for their needs.Basic services include professional website templates that provide the tools  which need to display and describe the products and online brand, and the ability to process secure payments online so that customers can order at any time.

Three primary processes are enhanced in e-business:-

  1. Production processes:- which include procurement, ordering and replenishment of stocks; processing of payments; electronic links with suppliers; and production control processes, among others;
  2. Customer-focused processes:- It includes promotional and marketing efforts, selling over the Internet, processing of customers’ purchase orders and payments, and customer support, among others; and
  3. Internal management processes:-It includes employee services, training, internal information-sharing, video-conferencing, and recruiting. Electronic applications enhance information flow between production and sales forces to improve sales force productivity. Workgroup communications and electronic publishing of internal business information are likewise made more efficient.

Contact Us

 Cliff Technologies LLC
221 East Indianola Avenue, Maricopa, Phoenix,
AZ 85012

Email:[email protected]

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End to another successful year..!!!

 

We with many others can’t believe it’s already the end of 2016!!! But what a year it has been! Where 2016 has been filled with lots of new opportunities, numerous happy customers, wonderful services and not to forget all the satisfied clients we served. Unlike any other year, the past one was filled with high hopes and immense growth and learning prospects.

We would like to take this moment to thank all of our wonderful sellers, clients and customers for supporting us throughout yet another year. It gives us great pleasure to be associated with each one of you! And with 2016 coming to an end, we want to reach out and send our best wishes to you and yours! We hope that 2017 holds the success, growth and good fortune in all the endeavors you choose to pursue. We appreciate the time you have spent working with us! We wanted to say thank you for supporting us, and we applaud your continued backing in the future. Here is a toast to you!

We aim to reach new horizons in the coming year and be able to achieve all our targets. We know it’s not going to be easy, but with the dedication and hard work, nothing is impossible to achieve. We would like to thank everyone on board with us who shared their expertise and creative minds and help us accomplish so much. Look forward to another year of same commitment, persistence, enthusiasm and dedication. Together we will aspire the success.

May the coming year be filled with hopes and opportunities and lots of new prospects. Hearty and warm New Year wishes to all of you from Cliff Technologies!

Happy New Year 2017!

 

Website: https://www.clifftechnologies.com/

Facebook: https://www.facebook.com/CliffTechnologies/?fref=ts

Twitter: https://twitter.com/CliffTechno

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Holidays! Are you and your Business ready for it?

Holidays! Are you and your Business ready for it?

Holiday season is just round the corner and will be here before you know it. This the time of the year which has seen previously to have a hike in buying percentage compared to the rest of the year. Now is the perfect time to implement all the digital marketing plans and ideas you have thought throughout the year, if you haven’t done it already. The most important question you need the answer to is: What needs to be done to be prepared for Holidays?

Waiting too long will be like putting your business at disadvantage. You have to make sure you are ready to entertain the increased traffic and customer’s mindset as they will be ready for “click and buy”. Well here’s what you need to do to ensure your Online Business is ready for this fast approaching Holidays.

  1. Make sure people can find you Online

It is important for you to have your web presence known. With so many people accessing internet, it is quite surprising to know that almost 50 percent of U.S. small business still don’t have websites. If you don’t have one, now is the time to get started.

  1. Do you have an E-Commerce platform ready?

E-Commerce industry is the next best thing and is the most common type of mode used when we talk about Online Business. To ensure your business success this Holiday season we recommend you to get your Business associated with the top giants like Amazon. Want to get associated? Visit Cliff Technologies.

  1. Product Listing & Content

It is very essential for you to get your products listed with the best possible content. It is your responsibility to get your customer aware about all the products you are selling with the best descriptive content. So that keyword search will pick your product among the million others. It is important to get your content develop according to the purpose its fulfilling.

  1. Digital Marketing

This includes a vast segment of services committed to make available promotional activities through Blogging, Content, Video promotions and interactive forums while targeting Paid Advertising with Google Adwords and Facebook Ads as the mode to get maximum traffic. Also includes social media platforms like, Facebook, Twitter, Google+, Pinterest, Linkedin and YouTube.

  1. Delivery, Deals, Offers and Discounts

Last but most important is the heading of this point. It is very easy to gather a lot of traffic by keeping is mind the little but very essential factors like Delivery and shipping; whether Delivery is free or low cost. Also Offers and discounts are said to have gathered more traffic than on non-discounted products. Also Deals, Offers and Discounts not only increase the traffic but also make your customer’s feel special. Know more at Cliff Technologies.

So, pull your socks up and get prepared for the wonderful Season of Holidays. Seek Expert Help and enjoy these Holidays with your family and loved ones and let the Experts worry about everything else.

Happy Holidays!

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Tips For Formatting Your Online eCommerce Store
5 Important Features in an Online ECommerce System
Why Ecommerce or E-business?
End to another successful year..!!!
Holidays! Are you and your Business ready for it?