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Strategies To Validate Your Product Ideas

Cliff technologies- E commerce business

Coming up with a product idea for your new online business can be difficult. More difficult still is building the confidence to make the jump and go through with your idea once you do have one. Will anyone care? Will anyone buy it? These are common questions you’ll ask yourself at some point in your journey. Truth be told, you’ll never know with 100% certainty how well your product idea will do until you actually open up shop. However, by validating your product idea before jumping in head first, you can mitigate risk and build confidence in your idea before investing too much time and money.

Analyze Your Competition

You’re in all likelihood not the first person selling your particular product online. Therefore, a good first step is to look to your competition to better understand demand and potential product appeal.

Although you’ll probably never know exactly how well your competition is doing, there are things you can uncover that can give some indication.

Uncovering Your Competitors

The first step is to first determine who is currently selling your potential product. The easiest way to discover your competitors is to do some simple Google searches for your product idea. It’s important to think like a potential customer and search for terms that customers would actually use.

Once you uncover a few key competitors, you can use free online tools like Similar Web and SEM rush to uncover others.As an example, I searched for “Hair Extensions” in Google. Once I found a few of the top ranking online hair extensions stores, I searched for them in both SEM rush an Similar Web to get the following list of additional online hair extension retailers.

What does their social following/interaction look like?

Social following and interaction doesn’t necessarily correlate to sales but it could be a good indicator of market interest. One of the most important things to remember here is that you can’t take the number of followers for face value. It’s easy these days to purchase thousands of even tens of thousands of fake (robot) followers inexpensively on services like Fiverr. Because of this, you must look past just social following and look at how much interaction they actually receive on posts and the sentiment of responses.

Starting a new business can be a little scary especially when you’re unsure in your product idea. However, taking the time upfront to better understand your competitors, the market and doing some testing can help build confidence and save you time as well as money down the road

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Welcome to Online World..!

Cliff Technology A Online World…!

Welcome to Online World! Online World is amazing and quite exciting. Let Online World make your life more comfortable and enjoyable. With our fast changing Life Style, Online World is the ultimate solution.

What makes “Online World” so powerful is its amazing worldwide reach, its ability to create huge social networks in minutes, and to put you in touch with thousands of people in fractions of seconds. The internet is a marvelous place, come find out how to harness the Online World and turn it into huge paychecks!

A virtual world or massively multiplayer online world is a computer-based simulated environment populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others. Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

While this site does include purchases made at stores vs. online, the online deals they do feature can’t be beat. The “Store Deals” section often applies to online purchases as well so check there for additional weekly savings. This shopping blog is updated daily with the newest products that can be purchased online. The site researches hundreds of online stores to find the perfect gift, latest tech gadgets, or something for you to treat yourself with.  The best part is that every product is available for purchase; the site does not tease you with product design concepts.

This website focuses on value for your money, so they feature both high-end and bargain deals. The shopping tips are practical and useful. Bargain Babe hunts for the best coupons and freebies, so you don’t have to, saving you time and money when you are shopping online.  Sharing shopping tips is encouraged, and the ones featured on the site are very useful.

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Genius Content Marketing Ideas..!

Cliff technology-Content optimization work

Sometimes the best content marketing ideas are the ones that come from using everyday websites and platforms. And the good news is that these methods can be duplicated across nearly any topic or niche.

All you have to ask are two important questions: “Who am I targeting with this marketing?” and “How can I get them interested and engaged with this content?” Even large corporations from American Express to Adobe, have gone back to basics.

When it comes to eCommerce, it’s one inbound marketing strategy you can’t afford to ignore. It’s the primary place on your website where you can share fresh content, initiate conversations, and connect with current and prospective customers.

Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Not only will creating high quality blog content help you rank for important keywords in search, it will also give you something valuable to share on social media.

But to get the most bang for your eCommerce blogging buck, you’ve got to make it as easy as possible for people to find exactly what they’re looking for (and hopefully even more). And for that to actually happen, you’ve got to have the right mix of navigation, calls to action, and social sharing.

building a successful eCommerce blog requires more than just having the right content. Once someone clicks on one of your posts, you want to keep them there so they start to form a connection and affinity towards your business.

Whether you want to grow your social media following for your eCommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog. Just make sure any and all social sites make sense for your specific business and your target audience.

As you think about your audience and your blog, what features might you add to your sidebar to help make your content easier to navigate or encourage prospective customers to engage?

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What Bots Can and Can’t Do for Your Online Store

It’s hard to talk about “conversational commerce”—a concept to describe the future of messaging apps—without mentioning chat bots.

Cliff Technology- online shopping

Chat bots are essentially programs pretending to be people that you can interact with through text or even voice. Essentially, you can talk to these chat bots in your messaging apps, much like you would any other contact in your list, to get the day’s news or even get something done.In the context of Conversational commerce, where messaging apps become a bridge between consumers and businesses, chat bots seem to be the best answer for e commerce business owners to manage thousands of one-to-one conversations with customers.

But for many online business owners who don’t need to manage that many customer conversations at a time, “outsourcing” customer support to a robot just isn’t worth sacrificing the quality of each individual shopper’s experience or what you as a business owner could learn from them.These smaller online businesses are often run by one or two people who, thanks to a bit of automation, are more than capable of juggling several conversations with their customers at any given time.

you might be hesitant to completely trust a bot with something as important as providing good customer service.Instead, e commerce businesses should look at conversational commerce as an opportunity to couple intimacy and automation to help them deliver a more personal customer experience through messaging apps.

While the chatbot hasn’t evolved to the point where it could completely pass for a real person yet, the messaging app has evolved to improve a part of business that never quite carried over from brick-and-mortar to the online store: Sales and customer support.

And it’s only possible now because messaging apps as a whole have experienced growth compared to most social apps, offering users a more engaged and private communication channel than any social network.Among these messaging apps, Facebook Messenger presents one of the largest opportunities right now.

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Tips For Formatting Your Online eCommerce Store

Interest in eCommerce stores is at an all time high. Millions of consumers now buy a great deal of their purchases online, so there has never been a better time to start selling on the web. Building an eCommerce store is not that complex technically, but it does involve a good deal of work and configuration. One reason why people struggle with eCommerce is because they struggle under the workload of getting everything set up and in this struggle they loose sight of the things that would make them commercially successful. They end up with a working eCommerce store, but one that is not very good at converting visitors into sales. For this reason, they don’t get a very good commercial return. Here are some tips that can help you avoid some of the pitfalls that affect poor converting online stores.

When formatting your product page, make sure that a buyer can see everything they need to know about the product in one place. The more that you make a visitor seek out buying information, the more you are making them postpone their buying impulse and the greater the probability that they click away from your buy now button.

Allow your buyers to make comparisons. Present them with color variations or with “people who bought this product also bought these” options. If the original product is not an exact match for what they are looking for, the additional options may be a closer fit. If the original product is just right for the buyer, the extra options will act to convince the buyer that they are making the right choice.

Add up-sell options to your cart. Draw buyers in with great offers and then up-sell to your more profitable products. This means that you have to plan your product range with an up-sell in mind. You also need to have a persuasive and well presented reason why someone should take up the offer at the price you are offering.

Offer as many photos as possible of the product. Depending on the complexity of the product, you should have at least two photos and in some cases more than five. The photos should cover all the angles that they product can be viewed from and they should be viewable in a larger format if needed. This is one aspect of your store that you should test with genuine potential buyers to make sure that you are presenting your product well. eCommerce stores are a visual sell and so this is the key to attracting customers. The photography and imagery draws them in and the copy clinches the deal.

Keep SEO in mind. While a product page needs to be compact so that the customer gets only the information that they need and it contains a lot of images, SEO can still be an important element in the success of your store. So make sure that your URLs are search engine friendly, pay attention to your internal linking structure and include as many keyword rich alt and title tags as you can on the page. If none of this makes any sense to you, then you should be talking to a search marketing expert who knows how to work with eCommerce stores

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

Include social media tags throughout your store. When a customer has bought something that they like, give them an opportunity to share it with their friends on Facebook or another site. Allow these people to be advocates for your business and enjoy the free publicity and endorsements.

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